Tinashe Spectacularly Covers Tom Tom Club’s ‘Genius of Love’ for a New Target Ad
Produced by DJ Cassidy
R&B singer-songwriter Tinashe is all set to embark on her Joyride world tour at the end of the week, but in the meantime, she’s just released a cover of Tom Tom Club’s “Genius of Love” for a new Target commercial. Sampled on Mariah Carey’s iconic “Fantasy,” “Genius of Love” has been remade by DJ Cassidy for the big box store’s upcoming spring campaign, “Around Town, Target Style.”
Branding aside, Tinashe’s “Genius of Love” is basically the best kind of cover, one that pays requisite homage to its predecessor but does just enough to deviate from that formula to make it pop and sparkle. Hear it below.