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Justin Bieber and Def Jam Warned About ‘Guerrilla Marketing’ Graffiti By San Francisco Officials

Justin Bieber’s Purpose campaign has hit the streets of San Francisco, literally: City officials have warned those responsible for spray-painting sidewalks with the names of the repentant pop star and his comeback album that they will be punished, according to NBC.

In a letter to Def Jam CEO Steve Bartels and Universal Music Group’s General Counsel and Executive Vice President Jeffrey Harleston, San Francisco City Attorney Dennis Herrera wrote, “I take the illegal graffiti marketed for Mr. Bieber’s album seriously, and I will aggressively pursue all available penalties and costs from those responsible for lawless marketing tactics that intend to financially benefit your respective companies.”

Though no one has stepped forward to claim credit for their handiwork, Herrera’s spokesperson Matt Dorsey — a noted Belieber, apparently — said eight pieces of evidence point to Bieber’s label. Watch a news clip of the case here.

Is it too late now to say sorry, Justin?

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