Pusha T Remains Unassailably ‘Untouchable’ in His New Video
The G.O.O.D Music pres drops a Tidal exclusive
Update: Pusha T just confirmed in an interview with Noisey that a new album — Darkest Before Dawn — will be out on December 18. His previously announced LP King Push will be out sometime next spring.
New G.O.O.D Music president Pusha T just dropped the music video for his Notorious B.I.G.-sampling solo single “Untouchable,” and in typical 2015 fashion — if a tree with exclusivity falls in the forest, how many eyes absorbed the content? — it’s streamable only on Tidal. Shrouded in blue and red light, the iconic rapper delivers his verses in subway stairwells, smokey hallways, and in the back of a car as the city unfurls behind him.
As a note, the screenshot of Pusha we’ve used above is him on the cusp of spitting “F**k Donald and his pledge,” referring to the one and only Mr. Trump. Can you see the venom in his pursed lips? Sensational.
The video’s directed by Harrison Boyce. Pusha T’s upcoming album, King Push — the follow-up to 2013’s My Name Is My Name — is reportedly due in Q1 of 2016.