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Purity Ring Bring the Dead Back in ‘Begin Again’ Video

Purity Ring released their latest collection of disassembled pop music, Another Eternity, back in March and today they’ve finally shared a video for that record’s “Begin Again.” The video, directed by Young Replicant and shared on Apple Music, is an appropriately mystic one, featuring the duo of Corin Roddick and Megan James presiding over some sort of unearthly ceremony that results in a Lazarus-like rebirth for a young girl and a violent end for another woman. Watch it over at Apple Connect.