Icona Pop Let Loose in Absurdist New ‘Emergency’ Video
Nose rings, sunglasses, strobe lights, and more
On a day in which Madonna drops a cameo-slammed music video, it’s hard not to feel overshadowed if you’re releasing a visual of your own. Undaunted, the ladies in Icona Pop manage draw eyes over to their side of the pond with their frenetic new “Emergency” treatment. Aino and Caroline prance around a darkly lit room in shimmering outfits and jumpsuits as they dance, sneer, shake their asses, and camp it up all in the name of good fun. It’s a fitting clip for a song that favors absurdity and explosiveness over subtlety.