Dev Hynes and Neneh Cherry Promote Gender Neutrality Awareness on ‘He She Me’
Watch the visually arresting video for the progressive new song
Blood Orange’s Dev Hynes and Neneh Cherry teamed up for a spacey new song with an admirable message. Their collaboration, “He She Me,” promotes gender neutrality awareness. The English department-store chain Selfridges commissioned the duo to write the progressive song, and Alex Turvey and Kathryn Ferguson directed the elaborate, one-take video. On the page for the video on Selfridges’ website, Ferguson explained the thinking behind the short.
The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood’s in store realisation of Agender. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention.
Watch the video above.