Miranda Lambert Writes New Song ‘Roots and Wings’ for Ram Trucks
Truck company hits the jingle jackpot with the 'Platinum' star
Miranda Lambert has come off her amazing 2014 with her first piece of new material in the new year: a song for a new Ram Trucks ad campaign. The folksy track, entitled “Roots and Wings,” contains such lines as “I’ve got red dirt stains / On my boots and jeans / Calloused fingers / From my guitar strings,” which could have come from any of her previous albums.
In the television spot, which debuts this week on several network and cable channels, you can see her singing in front of various nature and family backdrops, and eventually – yep – driving a truck.
On the collaboration Lambert said, “I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots. I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going.”
See the video above, and read SPIN’s interview last year with Lambert here.