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Bush Troll the Internet With Their Palindrome of a Video

bush the only way out music video

London rock band Bush might’ve just revolutionized the whole music video game. Their latest one for “The Only Way Out,” off their upcoming sixth studio album, is really just half a video played twice. The first part is played in reverse while Bush somberly rocks out. Frontman Gavin Rossdale runs backwards, having apparently stolen a TV with his singing face on it. The video goes back in time as Rossdale moonwalks into a hospital hallway and onto a gurney. Suddenly — plot twist! — the second half of the video is just the first half played normally, and Rossdale runs back to where the video started. It’s so cost-effective!

You can pre-order Bush’s newest album, Man on the Run, on iTunes. It’s set for an October 21 release.