Twitter is becoming like Facebook in that old people are flocking to it in droves to check out the newfangled technology the kids are using these days. That’s why it makes perfect sense that Joy Division — the post-punk greats formed in 1976 and disbanded after Ian Curtis’s 1980 suicide — has now joined the social media service to sell merchandise to their fans. Though the profile has only been active for seven hours, the band has already used up three of four tweets to hawk stuff. A fourth tweet directed users to Joy Division’s new YouTube page, which doesn’t feature any uploads yet.
Unseen Lyrics & Notebooks from the Ian Curtis archive, published by @FaberBooks this October. Buy the book here http://t.co/3YBuTUf8gB
— Joy Division (@joydivision) September 17, 2014
Peter Hook, a co-founding Joy Division member, seems less than pleased at the band’s unexpected technological development, taking to Twitter himself in the wee hours of the morning today to respond to a tweet from the New Order account, presumably overssen by Bernard Sumner.
@neworder Thanks for telling me.. As a member of @joydivision it would have been nice to have been informed.
— Peter Hook (@peter_hook1) September 17, 2014
This isn’t the first time somebody has tried to extend Joy Division’s legacy for profit. Last fall, original members Sumner and Stephen Morris spoke out against the eBay sale of Curtis’ former kitchen table, which had been present at the scene of his death.
