Cloud Nothings Get Moodily Existential in ‘Now Hear In’ Video With Toro Y Moi’s Help
Nothing like a little collaboration
Cloud Nothings released their fourth LP Here And Nowhere Else earlier this year via Carpark/Mom + Pop Records, and in celebration of their upcoming fall tour kickoff, Cleveland’s post-hardcore finest have released the music video for “Now Hear In.”
The clip, directed by Toro Y Moi’s touring guitarist Jordan Blackmon, features fuzzy, black-and-white VHS-style shots that resonate with the group’s tendency for all things lo-fi. Using found footage from Los Angeles’ Cinefile Video, a video store with an ever-expansive catalog of subgenres that include “bikers” and “pregnant women,” Blackmon spliced the archives to include tone-bending glitches and clips of fellow Toro Y Moi bandmember/bassist Patrick Jeffords as he ambles around various sites in Los Angeles clad in a suit and paper mache head.
Blackmon said that the video is meant to emphasize the philosophical dilemma of “identity and ego-birth/death.” It doesn’t seem too much of a stretch to say this is something Cloud Nothings frontman Dylan Baldi might have pondered over when writing music in his parents’ basement. Check out Cloud Nothings’ tour dates below.
Cloud Nothings tour dates: