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Cloud Nothings Get Moodily Existential in ‘Now Hear In’ Video With Toro Y Moi’s Help

cloud nothings video now hear in

Cloud Nothings released their fourth LP Here And Nowhere Else earlier this year via Carpark/Mom + Pop Records, and in celebration of their upcoming fall tour kickoff, Cleveland’s post-hardcore finest have released the music video for “Now Hear In.”

The clip, directed by Toro Y Moi’s touring guitarist Jordan Blackmon, features fuzzy, black-and-white VHS-style shots that resonate with the group’s tendency for all things lo-fi. Using found footage from Los Angeles’ Cinefile Video, a video store with an ever-expansive catalog of subgenres that include “bikers” and “pregnant women,” Blackmon spliced the archives to include tone-bending glitches and clips of fellow Toro Y Moi bandmember/bassist Patrick Jeffords as he ambles around various sites in Los Angeles clad in a suit and paper mache head.

Blackmon said that the video is meant to emphasize the philosophical dilemma of “identity and ego-birth/death.” It doesn’t seem too much of a stretch to say this is something Cloud Nothings frontman Dylan Baldi might have pondered over when writing music in his parents’ basement. Check out Cloud Nothings’ tour dates below.

Cloud Nothings tour dates: 

September 30 – Detroit, MI @ Magic Stick
October 1 – Newport, KY @ Southgate House Revival Room
October 2 – Bowling Green, OH @ Clazel Theatre
October 3 – Columbus, OH @ Double Happiness
October 4 – Washington, D.C. @ 9:30 Club
October 5 – Philadelphia, PA @ Union Transfer
October 7 – New York, NY @ Irving Plaza
October 8 – Cambridge, MA @ The Sinclair
October 9 – Syracuse, NY @ The Lost Horizon
October 10 – Toronto, ON @ Lee’s Palace
October 14 – San Francisco, CA @ Culture Collide Festival
October 16 – Santa Barbara, CA @ Velvet Jones / New Noise Festival
October 17 – Los Angeles, CA @ Culture Collide Festival
October 18 – Mexico City, Mexico @ Pasaguero
November 19 – Birmingham, U.K. @ Hare & Hounds
November 20 – Brighton, U.K. @ Sticky Mick’s Frog Bar
November 21 – Luxembourg, Luxembourg @ Sonic Visions Festival
November 22 – Utrecht, Netherlands @ Le Guess Who? Festival
November 24 – Tourcoing, France @ Grand Mix
November 25 – Nantes, France @ Le Férailleur
November 26 – Paris, France @ La Maroquinerie
November 27 – Antwerp, Belgium @ Trix
November 29 – Lisbon, Portugl @ Mexefest
December 1 – London, U.K. @ Electric Ballroom
December 9 – Adelaide, Australia @ Unibar
December 10 – Sydney, Australia @ Oxford Art Factory
December 11 – Melbourne, Australia @ Corner Hotel
December 13 – Meredith, Australia @ Meredith Music Festival
December 14 – Brisbane, Australia @ The Zoo