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Watch Factory Floor’s Hypnotic ‘How You Say’ Video

Watch Factory Floor's Hypnotic 'How You Say' Video

Londoners Factory Floor cut a visceral swath through disparate dance halls, merging post-punk grit and acid house bounce into — as Philip Sherburne previously wrote — “taut, throbbing, overwhelmingly textural jams.” The trio’s rhythmic intensity and propensity for sweaty transcendence also lends their work to inspired reinterpretation, and their single “How You Say” is now getting the works.

Above, you’ll find a brand new music video for the propulsive, Technicolor track, which hails from the band’s 2013 DFA album, Factory Floor. The hypnotic clip captures vocalist Nik Colk Void within a television, and she bops to the beat, wind in her hair, as eye-boggling visuals are projected onto the scene. “How You Say” is also being remixed across two digital EPs and three physical 12-inch singles being released in succession, starting April 15. Contributors include Daniel Avery, Invisible Conga People, Gunnar Haslam, Bookworms, and Helena Hauff. More info, and tour dates, below.

Factory Floor tour dates:

April 8 – Seattle, WA @ Barboza
April 9 – Portland, OR @ Doug Fir Lounge
April 13 – Indio, CA @ Coachella
April 15 – Los Angeles, CA @ Echo
April 16 – San Francisco, CA @ The Independent
April 17 – Los Angeles, CA @ The El Ray *
April 20 – Indio, CA @ Coachella
April 22 – Montreal, QC @ Le Belmont
April 23 – Brooklyn, NY @ Music Hall of Williamsburg
April 24 – Washington, DC @ U Street Music Hall
April 26 – Asheville, NC @ Moogfest
July 18 – 20 – Chicago, IL @ Pitchfork Music Festival

“How You Say” EP 1 — digital, April 15

1. “How You Say (Gunnar Haslam Remix)”
2. “How You Say (Invisible Conga People Remix)”
3. “How You Say (Daniel Avery Remix)”

“How You Say” EP 2 — digital, April 22

1. “How You Say (New Version)”
2. “How You Say (Helena Hauff Remix)”
3. “How You Say (Bookworms Remix)”

“How You Say” EP 1 — vinyl, April 29

1. “How You Say (Daniel Avery Remix)”
2. “How You Say (Invisible Conga People Remix)”

“How You Say” EP 2 — vinyl, May 13

1. “How You Say (Gunnar Haslam Remix)”
2. “How You Say (Helena Hauff Remix)”

“How You Say” EP 3 — vinyl, May 20

1. “How You Say (Bookworms Remix)”
2. “How You Say (Bookworms Remix #2 vinyl only)”