Future Talks Serious ‘Sh!t,’ Doesn’t Sing in Menacing Video
Atlanta MC gives singing a rest in order to get 'Honest'
Future’s Honest made SPIN’s early list of 50 Fall Albums That You Gotta Hear, and the Atlanta rapper-singer hasn’t disappointed us yet. The mournful but triumphant album track “Honest” arrived earlier this month, quickly followed by the DJ Esco mixtape essential “Substitute Everything” ans the Grand Theft Auto V feature “How It Was.” Now the man born Nayvadius Cash is back with a hard-swinging second single called “Sh!t,” which takes aim at tough guys who don’t put their money (or guns) where their mouths are, so to speak. A bleakly menacing Mike WiLL Made It production is matched by a fairly terrifying video, in which Future and his dudes look, well, bleakly menacing as a dark narrative plays out. Watch the clip above, and look forward to giving some thanks when Honest arrives on November 26.