“Collard Greens,” the first single off of L.A. rapper ScHoolboy Q’s upcoming album, is a song about (surprise!) smoking weed. So the video is exactly as trippy as you would expect, with Q’s disembodied head forming a kaleidescope pattern in pitched-up contrast, alongside shots of him and collaborator Kendrick Lamar partying with a bunch of people. Also Macklemore. Macklemore (who collaborated with ScHoolboy on “White Walls”) is just in the corner of the party looking goofy as hell.
You’ll also notice the text “#Oxymoron” flashing into the video — that’s the title of Q’s new album, his first on Interscope. “Collard Greens” is the third song released from the record so far, along with “Yay Yay” and a snippet of a new track at the end of the director’s cut of Kendrick’s “Bitch, Don’t Kill My Vibe” video. Q also popped up this year on the remix of A$AP Ferg’s “Work,” which has found itself a bit of time in radio rotation.