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Hear Grimes Associate Born Gold’s Hypercolor ‘Hunger’

Born Gold

Born Gold is Cecil Frena, a Canadian electronic artist with ties to Grimes and Purity Ring. On October 8, he’ll release I Am An Exit, the follow-up to last year’s Audraglint-issued Little Sleepwalker, via Art Control/Hovercraft/Chill Mega Chill Records. First advance track “Hunger” is a bright, bustling electro-pop communique from a narrator who is “doing alright / treading water for days.” Frena’s digitally tweaked, plainspoken tenor beams through squishy sonics that exist somewhere between new age meets K-Pop meets the avant garde; the video has a VHS-era waviness and plenty of cartoon hearts. All of which befits a man who lists his favorite music lately as (be still our hearts): “Andy Stott, Mount Eerie, Angel Haze, ceo, Kanye West, Four Tet, Blawan, Crystal Castles, Taylor Swift, Grimes, Purity Ring, Elite Gymnastics, Blood Diamonds.”