After taking nearly a decade off to cool their heels and run a little Arcade Fire-breaking record label called Merge, Superchunk returned in 2010 with an aptly titled new album, Majesty Shredding. They’ve since found their way into the limelight via a couple of unusual avenues — a viral cat video, and a Today Show interview about a flight attendant freakout — so it’s perhaps time for this Chapel Hill alt-rock outfit to remind the world what it’s all about. Enter I Hate Music, the forthcoming 10th album from Superchunk, due out August 20. In the promo video above main man and Merge co-founder Mac McCaughan stencil-sprays the title and release date onto a piece of paper while snippets from the record play. The clips highlight a lot of squeal, shred, grind, and growl, enforcing Merge’s claim that this one will be Majesty‘s “dark twin.” The label also promises Hate will be “an album about love more than anything else: love of life, love of living, love of people, and yeah, love of music. It defies its own title so completely and diligently that it never even seems like a fair fight.”
Preorder is available over at Merge. A deluxe vinyl version comes with a 7-inch comprising two unreleased songs, plus a stencil for your own illicit use.