Tonight (May 17) in New York City, then across the globe, Kanye West debuted his new single in a way that only he would: by projecting a video of his face on to the side of 66 different buildings. The song is apparently titled “New Slaves,” and residents of Berlin, Chicago, London, Los Angeles, Miami, New York, Paris, San Francisco, Sydney, and Toronto can check West’s website for locations and times of the track’s unusual broadcast.
The first projection went up earlier tonight in Williamsburg, Brooklyn, and it depicted West staring straight ahead while rapping the very same song that Hudson Mohawke premiered in Warsaw last weekend. The title was confirmed via an Instagram post from West confidant Virgil Abloh, a fashion designer and the creative director of the G.O.O.D. Music mogul’s DONDA art collective. Few other details about the new album have been revealed.
Here are a couple Vines of the track — which features hard raps, falsetto singing, and piercing strings — via Complex’s Lauren Nostro. West announced the unorthodox move via a tweet that read, “NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ http://KANYEWEST.COM.”
Read up on everything we know about West’s upcoming album here, and get prepped for his turn on this weekend’s Saturday Night Live by looking back at his history on the show.