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Lana Del Rey Has a ‘Burning Desire’ to Sell Luxury Cars

lana del rey burning desire Jaguar

The marketers at Jaguar have been handing out wheelbarrows full of cash, so don’t knock Lana Del Rey for getting hers. The otherwise H&M spokesmodel lends her Born to Die: Paradise Edition promotional single “Burning Desire” to the sports car’s 2013 F-TYPE campaign, which not only ponied up for the velvet curtain-lined performance clip above but will put out a short film soundtracked to the song and starring Homeland‘s Damien Lewis later this year.

Reportedly filmed at the Rivoli Ballroom in South East London, the “Burning Desire” spot is a fairly straightforward affair. Del Rey takes a familiar stance behind a retro microphone as she groans, pants, and gyrates in a romantic silk sheath. Old found footage flashes behind her, but lest you forget this is a Jaguar commercial, there are plenty of sunset-lit shots of the convertible hugging the curves of a desert highway, racing toward the horizon. Fast cars might not be everyone’s idea of paradise, but at least for LDR it pays the bills.

https://youtube.com/watch?v=ee0an77JcWA