Not to be outdone by her hip indie-ish American counterpart Sky Ferreira (who appears in the brand new video for DIIV’s “Wait”), English star Ellie Goulding makes a cameo in the just-out clip for Diplo’s “Butter’s Theme.” The digitally enhanced Reuben Dangoor-directed video features a seemingly endless array of balaclava-bedecked dancers displaying their moves, plus signs that say “yo” in drippy Odd Future-style graffiti. We witness glittery explosions, faces within faces, pinwheeling women, and a handful of scenes that appear to be inspired by Lebowski’s “Gutterballs” trip. All in all, it’s a stronger look for the POTATO YouTube network recently launched by Diplo, Skrillex, and A-Trak (yesterday’s Detroit tribute “Bang!” was more of a fizzle).
As for the song itself, “Butter’s Theme” is a solidly Moombahton-powered club-beater amped up with thick synth spurts and chopped lady-vocals. East Coast production duo Gent & Jawns assists, though there’s no sign of everyone’s favorite anxious South Park resident Butters, who’s merely an apostrophe placement away from owning this song.