After coming under fire for approprating Native American traditions in the Wild West-themed video for their single “Looking Hot,” No Doubt have backpedaled down a safe new promotional route for the latest Push and Shove single. Posted to the band’s website, appropriately, on Thanksgiving (November 22), the new visual is an uncontroversial photo college of fans’ self-portraits that were tweeted with hashtag #NDlookinghot and scrapbooked together with the song’s lyrics.
The original video — directed by Melina Matsoukas, who also courted controversy over her parent-maddening, Dave LaChapelle-plagiarizing clip for Rihanna’s “S&M” — featured lead singer Gwen Stefani dressed sexily in stereotypical Native American tribal attire, including a feathered headdress. At one point, Gwen is bound at the wrists and held at gunpoint by a shirtless Zorro-like cowboy. The clip was pulled offline in early November and the band issued the following apology:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are. – No Doubt”