Skip to content

Burn Notice: The Roxy Fires Back at Adam Levine After Dis

roxy theatre adam levine dressing room

Maroon 5 frontman Adam Levine has lost a battle of wits to an inanimate object. On Monday night’s episode of The Voice, the part-time reality TV talent coach had an opportunity to bestow some worldly wisdom on show contestant Cassadee Pope, who’d just wrapped up a performance of the Michelle Branch song, “Are You Happy Now.” Instead, he took the time to dis iconic Sunset Strip venue the Roxy Theatre.

“We used to open for Michelle Branch,” Levine began innocently enough. “I remember we opened for her at the Roxy, and they didn’t even give us a dressing room. I hate the Roxy. I’ll never play there again.” Pope did her best to keep smiling. “I love the Roxy,” she said meekly, before dude bitchily cut her off: “Oh, the Roxy is horrible. Don’t ever go there. They screwed us over, and now they’re paying for it.”

But the Roxy took the high road via Twitter, diffusing the potential conflict and then summarily ending it with a visual burn that deserves a place in future NBA slam-dunk YouTube supercuts.

In case it’s unclear what they did there, as seen at the top of this post, the club retooled their Sunset Boulevard marquee to read, “ADAM LEVINE YOUR DRESSING ROOM IS READY.” The Hollywood Reporter actually spoke to Michelle Branch, who exonerated the venue: “I’m sure it wasn’t the Roxy’s fault. Most likely my band was given one room and I was given the other per my contract.” In speaking to Yahoo, Roxy owner Nic Adler said the same.

“Maroon 5 played the Roxy at least five times,” Adler said. “[Adam’s previous band] Kara’s Flowers played there like every weekend. I use Maroon 5 as an example of a hard-working band that played the Sunset Strip and played the clubs and blew up. And so when he said that … you know, the Roxy has no control over dressing rooms. If Michelle Branch is playing, it’s Michelle Branch’s show. And if her management says, ‘I want Michelle in this dressing room and I want her band in this other dressing room,’ we’re at the mercy of the headliner. For a band to think dressing rooms define how we treat bands is crazy.”

And all this time we thought The Voice coach Cee Lo Green was the crazy one. Because, really, Adam Levine? Really? Though storied in its history, the 500-capacity West Hollywood fixture ain’t the poshest of digs. It’s got a bar, a stage, and a velvet curtain. Complaining about the Roxy not giving you a dressing room is like bitching that McDonalds doesn’t do table service.

Watch Levine draw first blood below: