If the “S” in A$AP Rocky’s name didn’t already tip you off, money has been crucial to the Harlem rapper’s brand at least since last year’s reports of his $3 million record deal. Rocky’s self-directed video for swaggering statement of purpose “Goldie” luxuriates in its own luxuriousness, featuring ample displays of female nudity, cocaine use, and Paris to back up the song’s molasses-pitched boasts. A$AP’s crew also shows up, though they appear to be far away from where all the condoms are. Anyway, yes, this is probably NSFW.
https://youtube.com/watch?v=ofoIMg76Sng%3Ffeature%3Dplayer_embedded
Read SPIN editorial director Charles Aaron’s review of Rocky’s SXSW set.
