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Watch E-40’s Giddy ‘They Point’ Video With 2 Chainz and Juicy J


The mighty E-40’s middle-age creative renaissance enters its next phase on Tuesday, when the Bay Area hip-hop legend releases not one but three albums — his The Block Brochure trilogy. “They Point,” from first (and slappingest) installment Welcome to the Soil 1, features help from three Dirty South-based artists who’ve also been doing it a few years. Producer Bangladesh (“A Milli”) sets out a squelchy, trunk-rattling backdrop for Juicy J’s hilarious quips about Lionel Richie and 2 Chainz’ boasts about “selling work since we had Bill Clinton.” Leading it all off, of course, is Charlie Hustle himself, saving his best flow for the part where everything drops out except a thumping drum-machine break. It’s all goofy and effortless-seeming, as is the song’s new video, which involves expensive cars, scantily clad women, and, why not, a rotary phone that 2 Chainz carries on his belt. If they’re pointing, that might be one reason.