Ex-Smiths frontman Morrissey, a.k.a. the King of Mope, is shedding a tear for the cute bunny rabbits of the world.
The longtime vegan and animal rights icon has lent “Everyday Is Like Sunday,” a morose track off his 1988 debut solo album Viva Hate,to “Rabbits Out of Cages!” a new video campaign spearheaded by animal welfare organization Four Paws, which aims to fight commercial farming of rabbits. Watch the video below.
Moz’s track plays along while a pair of animated rabbits explore a factory farm and discover their bunny brethren caged and miserable… before getting captured themselves by a nefarious farmer. “Everyday is silent and grey,” Morrissey sings. “How I dearly wish I was not here.”
Morrissey, 50, has maintained a vegan diet — free of dairy, eggs, milk, and other animal products — since age 11. He’s a supporter of People for the Ethical Treatment of Animals (PETA), and has turned music fans towards vegetarianism for decades with the Smiths’ 1985 record Meat is Murder.
“Eating animals is obviously very cruel, and you either want to avoid inflicting pain on another living being, or else you don’t care much,” Morrissey said in a 2007 interview with his fan club True to You. “If you eat animals, you surely hate them. If you respect or love animals, you could never eat them. It’s that simple.”
Morrissey’s latest release, the B-sides compilation Swords, dropped last November.
WATCH: Morrissey Soundtracks “Rabbits Out of Cages!” Campaign