1.Free the Noise Winners: Reckless Sons Perform at 315 Bowery

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Last night's Free the Noise event transformed John Varvatos' NYC clothing store at 315 Bowery into a music venue reminiscent of the notorious CBGB rock club that once stood at the same address. The event: the final round of SPIN Earth & John Varvatos *USA’s global search for the world’s next greatest rock‘n’roll band.

Guests like Gossip Girl’s Chace Crawford, Dennis Quaid, Cobra Starship's Gabe Saporta and MTV VJ Damien Fahey watched the finalists go head to head while enjoying cocktails from Patron and Heineken beer and Icelandic glacial water.

Three finalist bands -- Howlers from Santiago, The Fast Romantics from Calgary, and New York City's Reckless Sons performed for judges Perry Farrell, SPIN editor Doug Brod, John Varvatos, Mick Rock, the Bravery's Sam Endicott, and Island Records Executive VP Mark Didia, who collectively chose Reckless Sons as the winner, securing them a development deal with Island Records and a John Varvatos ad campaign.

Click here to check out video diaries from all of finalists! Courtesy of Flip.

Stay tuned for more information on Free the Noise 2010!

2.Free the Noise Winners: Reckless Sons Perform at 315 Bowery

2/17

Last night's Free the Noise event transformed John Varvatos' NYC clothing store at 315 Bowery into a music venue reminiscent of the notorious CBGB rock club that once stood at the same address. The event: the final round of SPIN Earth & John Varvatos *USA’s global search for the world’s next greatest rock‘n’roll band.

Guests like Gossip Girl’s Chace Crawford, Dennis Quaid, Cobra Starship's Gabe Saporta and MTV VJ Damien Fahey watched the finalists go head to head while enjoying cocktails from Patron and Heineken beer and Icelandic glacial water.

Three finalist bands -- Howlers from Santiago, The Fast Romantics from Calgary, and New York City's Reckless Sons performed for judges Perry Farrell, SPIN editor Doug Brod, John Varvatos, Mick Rock, the Bravery's Sam Endicott, and Island Records Executive VP Mark Didia, who collectively chose Reckless Sons as the winner, securing them a development deal with Island Records and a John Varvatos ad campaign.

Click here to check out video diaries from all of finalists! Courtesy of Flip.

Stay tuned for more information on Free the Noise 2010!

3.Free the Noise Judges: Perry Farrell, Island Def Jam's Mark Didia, Sam Endicott, Mick Rock

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4.Free The Noise Contest Winners Reckless Sons

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5.Free the Noise Winners: Reckless Sons

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6.Free the Noise Finalists: The Fast Romantics

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7.Free the Noise Finalists: The Fast Romantics

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8.Patron Provided Complimentary Drinks

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9.Free The Noise: Drink Menu

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10.The Judges: Island Def Jam's Mark Didia, Perry Farrell, Etty Lau Farrell, John Varvatos, Mick Rock, Doug Brod, Sam Endicott

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11.John Varvatos, Chace Crawford, SPIN Editor Doug Brod

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12.MTV VJ Damien Fahey and Grasie Mercedes

12/17

13.Free the Noise Finalists: The Fast Romantics Pre-Show

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14.Free the Noise Finalists: Howlers

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15.Free The Noise Winners: Reckless Sons

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16.Free The Noise Finalists: The Fast Romantics

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17.Your Vegas

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