There’s not much to the video for Beck’s new single, “Replica,” from 2008’s Modern Guilt: The one-named wonder shows his face for just a few seconds, and the flashing black-and-white images that follow don’t form much of a narrative. However, the cold visuals do create an unsettling mood that’s only amplified by the song’s skittering beats and haunting strings and vocals.
“Make a perfect replica of your life / Cut the paper with exacto knife,” Beck spits in the verse, before dropping into a ghostly croon during the chorus: “It’s so unreal / It’s all I need / This replica.”
Call the video unambitious, call it visually and creatively inferior to his other videos. Just don’t call it dispassionate. The music-visual pairing is seamless and impactful.
Check it out below. Then leave your thoughts in the comments section.
Watch: Beck, “Replica”
More Beck on SPIN.com:
>> Review: Modern Guilt (DGC)
>> Reverberation: The Beck Sessions
>> Album Stream: Beck Covers Dylan, YYYs Cover Ramones
>> Beck and Sonic Youth Cover Each Others’ Songs