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Cool Kids Celebrate Release of New 2K Sports Video Game in NYC

With fresh tunes and basketball pros in the mix, fans gathered to welcome the latest installment in 2KSports' video game series.

Throngs of hip-hop fans, gamers, celebrities, and more hit New York’s Soho neighborhood to check out the new features of ‘NBA 2K9′ and party with the Cool Kids, just one of the bands on the game’s jumpin’ soundtrack, which also includes Santogold, DANGERDOOM, NERD, and Pharcyde. Kevin Garnett of the Boston Celtics, Andre Iguodala of the Philadelphia 76ers, and Olympic Gold Medalist Usain Bolt were just a few of the celebs that came out to celebrate.

Kevin Garnett and Usain Bolt try out the new 2K9 Game. / Photo byAdam Mignanelli

Ladies at the 2K Sports party. / Photo byAdam Mignanelli

The crowd takes in The Cool Kids set. / Photo by Adam Mignanelli

Party-goers make nice for the camera. / Photo byAdam Mignanelli