Throngs of hip-hop fans, gamers, celebrities, and more hit New York’s Soho neighborhood to check out the new features of ‘NBA 2K9′ and party with the Cool Kids, just one of the bands on the game’s jumpin’ soundtrack, which also includes Santogold, DANGERDOOM, NERD, and Pharcyde. Kevin Garnett of the Boston Celtics, Andre Iguodala of the Philadelphia 76ers, and Olympic Gold Medalist Usain Bolt were just a few of the celebs that came out to celebrate.
Kevin Garnett and Usain Bolt try out the new 2K9 Game. / Photo byAdam Mignanelli
Ladies at the 2K Sports party. / Photo byAdam Mignanelli
The crowd takes in The Cool Kids set. / Photo by Adam Mignanelli
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Party-goers make nice for the camera. / Photo byAdam Mignanelli