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Catch the Buzz: From Bubblegum to Sky

Oakland-based project head Mario Hernandez crafts an indie-pop masterwork with A Soft Kill, his just-released third full-length to date.

Who? With a MySpace page citing influences like Holga cameras, analog tape, and Marc Bolan, it’s no surprise Oakland, CA’s From Bubble Gum to Sky — the solo project of former Ciao Bella head Mario Hernandez — has a penchant for lo-fi pop music. And the band’s latest, A Soft Kill (the follow up to 2004’s sophomore set Nothing Sadder Than Lonely Queen), brings the genre to its apex. Recorded on a one-inch reel-to-reel, A Soft Kill’s ragged, bright guitars, high-pitched layered vocals, and bubbly ’60s psych-pop pairs with morose vocals, coalescing in an instrumentally sunny set with a stark underbelly — an ideal juxtaposition.

Their latest: A Soft Kill, From Bubble Gum to Sky’s third set, which was released June 3 only as a digital download and vinyl LP via Eenie Meenie.

Recommended if you like… The Little Ones, Rocketship, Apples in Stereo

Now Hear This: “Even The Sunbeams” (DOWNLOAD MP3)