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Hey Willpower, ‘P.D.A.’ (Tomlab)

Will Schwartz trades his usual guitar punk for a bedroom-techno interpretation of R&B pop without betraying his indie-rock heart. Sandwiched between partner Tomo Yasuda’s keyboard pings and bass pongs, the dance-minded flirt gets busy with topical references à la Missy Elliott, but frames them in bohemian San Francisco, forgoing consumer culture bling in favor of recycling bins and safety pins. What elevates this above a cheeky tribute is the unselfish sweetness that Schwartz mixes with his smarts. P.D.A. really feels like a public display of affection.

Now Hear This: Hey Willpower – “Hundredaire” DOWNLOAD MP3

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