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Rich Boy’s Snappin’, Cracklin’ “Poppin'”

Stream "Get to Poppin'" off Rich Boy's upcoming album, Product of the Hustle.

You won’t catch Southern rapper Maurice Richards, better known to MC mavens as Rich Boy, cruising in his Escalade past 5 P.M. He’s still young, but the 21-year-old doesn’t have a curfew — it’s his work schedule. Crafting his tight tracks in the studio from 5 P.M. to 10 A.M., Rich Boy’s discipline pays off on the smartly sampled “Get to Poppin’.” “I wrote it in 10 minutes at 6 A.M.,” he told The track, sharing space with the hit single “Throw Some D’s” on the rapper’s forthcoming debut, Product of the Hustle (out in March on Zone4/Interscope), did present at least one challenge to the bad Alabama jamma: “The beat was just so hard I was kinda confused how to rap on it.” Judging by his confident flow, it seems any confusion was quickly cleared.

Now Hear This:
Rich Boy – “Get to Poppin'” WINDOWS MEDIA | REAL

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