Yesterday, the Arcade Fire streamed new single “Black Mirror” on their website, and today, they’re further getting fans pumped (or annoyed over the hype) for forthcoming album Neon Bible. In a witty YouTube video posted today, mask-donning guitarist Richard Reed Parry details the album’s release date (March 5 in the U.K.; March 6 in the U.S.) and tracklisting of songs, which have titles like “Keep the Car Running,” “(Antichrist Television Blues),” and “My Body Is a Cage,” among others. Parry also assured fans Neon Bible will restore the way they used to feel about music by delivering “contemporary classics” sure to “blow [them] away.”
Now Watch This:
https://www.youtube.com/embed/61aaEq1rLxw
But were fans “blown away” by the video? Here’s what they’re saying:
“Their new album is going to blow their first out of the water…and who would of thought that possible? It will be classic…just wait and see.” — Dayne1234, youtube.com
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“It’s a weirdly produced video and a slightly tacky sales pitch.” thetorturegarden.blogspot.com
“This album is going to end all existence…in an AWSOME way.” — Emericapunk26, youtube.com
“Anyone else feel really weirded out by this viral marketing campaign? I mean, this, the phone number, the website, the games…I feel like a tool or something.” — Mellowbonsai, youtube.com
“Hilarious pseudo-infomercial.” Sparkleblog, blog.sparkletone.net
Talk: Will you be “blown away” by Neon Bible? Or is Parry full of hot air? COMMENT
On SPIN.com:
Wrong Arcade Fire Song Offered on iTunes
On the Web: arcadefire.com
>> Listen to the Arcade Fire on Napster
