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Doherty the Designer?

Nope, you’re not hallucinating: Pete Doherty is in the news for doing something positive. The singer is helping design clothes for Manchester label Gio-Goi, which rose to fame outfitting the Rolling Stones, Oasis, New Order, and Primal Scream in the mid 1990s, and which was re-launched in 2005, dressing the Streets, Arctic Monkeys, and others. Doherty, who is the inspiration behind the label’s rock-centric spring/summer 2007 collection, will wear some of the designs at a secret London gig just before Christmas. “Peter looks fantastic as a model,” Gio-Goi co-founder Anthony Donnelly told Reuters. “We are very excited…we look forward to having Pete’s influence as a rock icon in the design process.”

Talk: Would you wear Doherty-designed duds? COMMENT

On SPIN.com:
Doherty Fined for Journo Kick

On the Web:
babyshambles.com
gio-goi.com