Drivers buying a new Volkswagen between Oct. 3 and Dec. 31 will get an added bonus with their purchase: An electric guitar that plays seamlessly through the car’s audio system care of First Act, the up-and-coming guitar maker that has provided axes to Aerosmith, Franz Ferdinand, Maroon 5, and others.
Consumers buying or leasing a VW model from the 2007 line (including the Jetta, Jetta GLI, GTI, Rabbit, New Beetle, and New Beetle Convertible) will receive a First Act GarageMaster guitar customized with the VW logo and the Vehicle Identification Number of the owner’s Volkswagen. The guitar will also come with custom colored pick guards complementing the exterior of the car. John Mayer, Slash, and Christopher Guest (a.k.a. Nigel Tufnel of Spinal Tap) will appear in upcoming ads for the partnership. Now you can shred at a tailgate party, a traffic jam, or in your own driveway. Just please, don’t shred and drive.
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