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Jay-Z Boycotts Cristal

The champagne that was once the libation of choice for wealthy hip-hop stars will no longer be served at Jay-Z’s 40/40 Club. The hip-hop mogul/club owner says he was highly offended by Cristal Champagne owner Frederic Rouzaud’s comments to The Economist in which Rouzaud called the shout-outs rappers give to his company’s beverage in their music “unwelcome.” “It has come to my attention that the managing director of Cristal, Frederic Rouzaud, views the ‘hip-hop’ culture as ‘unwelcome attention,'” Jay said in a statement. “I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.” Jay has also asked the hip hop community to support him in boycotting the pricey beverage.

After Rouzaud told the magazine, “I’m sure Dom Perignon or Krug would be delighted to have [the hip hop community’s] business,” Jay and his club will now serve both of those products.

Talk: What should the new beverage of choice be for the rap world? COMMENT

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