• The distinguished gentlemen of Rap Genius

    Deeper Than Rap: Beyond Google's Smackdown of Rap Genius

    For spoiled modern tykes, Christmas-morning coal amounts to little more than an empty threat, but the naughty boys behind four-year-old hip-hop lyrics hub Rap Genius woke up this past Wednesday to something far more upsetting: a punitive move by Google that sent their site to the craggy bottom of paginated results listings on the only search engine that truly matters anymore.Google discovered that the controversial, privately financed domain had engaged in a link-exchange scheme meant to artificially boost its rankings in searches related to the new Justin Bieber record. Google struck back by burying all pages on the Rap Genius domain, including its homepage, far deeper than any reasonable user would bother dredging.

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