Last April, the SPIN staff realized we were at a crossroads. With the current state of the publishing industry, we had two choices: 1) To continue to incrementally transition from the old model of a primary magazine and a secondary website; or 2) To completely re-think how a media company should look in 2012. We decided to re-think. Using the idea of form and function as a guiding principle, we arrived at solutions for each of our editorial platforms: Web, Print, Tablet, Mobile, Video, and Social. In print, the new bimonthly SPIN magazine is a place for long-form essays with rich photography. It’s where signals are separated from the noise, and the larger stories are put into proper context. It’s a panoramic look at the culture that surrounds music, with sections that would have traditionally covered music news and album capsule reviews moving online.