Last year, Big Sean was given ample opportunity to flaunt his rapping talent, and he did so: On G.O.O.D. Music's "Mercy" and "Clique," surrounded by heavyweights from Kanye to Jay Z to Pusha T to 2 Chainz, he stepped up with goofy, immediately quotable verses that showed a vast improvement from his spotty debut solo album, 2011's Finally Famous.
French Montana lacks a certain intangible quality. He isn't as "wavy" as former cohort Max B (though he's not in prison, either). He lacks the supercharged personality of frequent collaborator Waka Flocka Flame. And even though he started his own record label, Cocaine City, before aligning with Maybach Music and Bad Boy, he doesn't exactly exude the I-own-you-all mogul quality of a Diddy or Rick Ross.