In 1991, in the midst of his run on Sandman — now considered one of the most innovative comic-book series of all time — Neil Gaiman got a phone call from Bob Pfeifer, an executive at Epic Records in Los Angeles. "We have an artist who wants to make a concept record," Pfeiffer said. "And the artist was wondering if you had a concept."The artist: Alice Cooper. Which piqued Gaiman's interest because, as he now recalls, "Alice Cooper was a comics character. When I was a kid 15 years earlier than that, I had read Marvel Premiere #50, Alice Cooper: Tales From the Inside, and I also loved [1975 album] Welcome to My Nightmare. My cousins were the Alice Cooper fans; I was the David Bowie, Lou Reed fan.