On a Monday night in early September, having flown from Los Angeles back to his Atlanta hometown, Mike WiLL Made It pops into the city's three hip-hop radio stations — ratings king HOT 107.9, veteran presence V-103, and rising newcomer Streetz 94.5 — to do some convincing. At each stop, as the evening news and Monday Night Football unfolds on studio televisions, the 24-year-old producer with Versace shades carries a studded leather backpack. From there he pulls out bottles of rosé and Patrón, plus white-label CDs of his debut single "23," featuring Wiz Khalifa, Juicy J, and the first-ever rap verse from none other than Miley Cyrus. Ostensibly, that's the main topic of conversation tonight, but at every stop he's also asked, off-air, to comment on frequent collaborator Gucci Mane's bizarre, still-unfolding Twitter tirade.
Atlanta's three-level Phipps Plaza mall is divided into two sections: Monarch Court and Court of the South. Head to the latter for the Versace outpost, its sparse displays lined with purses and scarves in flamingo pink and amethyst purple, bright colors that pale in comparison to the trademark Medusa emblems and gold Greco prints that first inspired the three young men in Migos to craft "Versace," their Internet-borne breakout hit."It really just started as a saying around the crib," says Quavious Marshall, 22, lounging at an Atlanta studio belonging to the group's manager, Coach K. "Versace."Sitting nearby on this early July day is Marshall's 19-year-old nephew, Kirshnik Ball, a.k.a.