Hey! Ho! Let's Shop!

T-shirts, sure, but Ramones flip-flops? Though the band barely sold records in their heyday, the punk icons have become a mighty retail presence in their afterlife. What's behind their transformation from glue-sniffing rebels to tchotchke-hawking moguls?
Photo by Mark Weiss

Another day, another delivery of Ramones wear to the East Village home of Arturo Vega, the band's former lighting director and art coordinator. (He designed their eagle insignia.) "More merchandise," Vega says with a resigned smile, ripping open a box containing new T-shirts featuring the faces of Joey, Johnny, Dee Dee, and Tommy.

Spin TV

1977 Roundtable: Richard Lloyd on the Ramones

Richard Lloyd tells the story of seeing the Ramones for the first time during a roundtable held in NYC Aug. 10.

Rate This:
No votes yet
Syndicate content