Making the Brand: The 40 Greatest Band Names of All Time

June 21, 2012 – It's true: You never get a second chance to make a first impression. Honestly, would we still love Pink Floyd if they were called the Screaming Abdabs? Would we be defacing our jean jackets if Led Zeppelin were still the New Yardbirds? Would we maybe listen to Umphrey's McGee if they were called literally anything else besides Umphrey's McGee? …
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