Ron Browz, 'Etherboy' (Universal Motown)

Critical Mass
Label:

by Chris Ryan

This New York–based producer/singer/rapper, who was responsible for Nas' classic 2001 dis track "Ether," is like a hip-hop/R&B Andrew W.K. Take all the immediate feel- good stuff, forget the rest. On his debut album, he kicks off this happy hour with a simple, highly effective cocktail: Add video-game beats that ape Daft Punk ("Pantiez in the Microwave") and the Neptunes ("I Promise"), lyrics that pose eternal questions like "Who drank all the Hennessy?" and "Where the girls at?" and copious amounts of T-Pain-esque Auto-Tune. Then shake, and watchthe dance floor do likewise.

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