Robert Pollard, 'Robert Pollard Is Off to Business' (Guided by Voices Inc.)

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Robert Pollard is Off to Business
Critical Mass
Label: Guided By Voices

by Shannon Zimmerman

If it's Tuesday, it must be time for another Robert Pollard record. The twist with his latest -- the man's third long-player in less than a year -- is that it appears on Pollard's own Guided by Voices Inc. imprint. But despite the invocation of those crusty legends, Business is no lo-fi throwback. "The Blondes" opens with elegantly strummed acoustic guitar before shifting to regal, synth-backed verses and precisely played lead lines. And if the wah-wah riff that powers the crunchy "Gratification to Concrete" sounds like an indie in-joke, the track's ecstatic chorus legitimately conjures ELO at their high-gloss best.

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