Rey Pila, 'Rey Pila' (Promotodo)

7
Rey Pila
Critical Mass
Release Date: September 13, 2011
Label: Promotodo

by David Menconi

Spend any time watching Univision, and you're struck by how frequently Latino sitcom dialogue switches seamlessly between English and Spanish. Coproduced by Paul Majahan, who's worked with Yeah Yeah Yeahs and TV on the Radio, Rey Pila ("King Battery") has a similarly casual bilingual feel. This debut takes the more accessible threads of frontman Diego Solorzano's former band, Los Dynamite, and weaves them into alternative pop en español that's more New Order than Strokes. Solorzano's croons and falsetto flourishes work in either language, but it hardly matters -- the hooks are just as polyglot, too.

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