Dale Earnhardt Jr. Jr., 'It's a Corporate World' (Quite Scientific)

6
It's a Corporate World
Critical Mass
Release Date: July 5, 2011
Label: Quite Scientific

by Ian Cohen

"It's a corporate world / I'm a corporation cutting back," sings Joshua Epstein on the zippy title track of this duo's debut, and it's not a bad business plan: With their wacky name, costumes, and synth-spiked pop rife for licensing, they have already caught the ear of major labels looking for a more cooperative MGMT. But when the hooks of their surprisingly humble songcraft dull, Dale Earnhardt Jr. Jr. are mostly a spanglier version of the Spoon-fed types that flooded the Internet with serviceable but risk-free indie rock in the mid-2000s. Call it a restocking of music-blog inventory.

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