Some 2,000 bands will make the trip to Austin, Texas, March 17-21 for the 23rd annual South by Southwest music conference, each boasting a great story, a killer song, or something else unique that earned them an invitation to perform. It's rock'n'roll overload.
Don't freak out: SPIN's editors have cut the deck, pouring over this year's roster of talent and whittling it down to 50 essential, must-hear acts. Browse our picks, find out why each act matters this year, and hear their music!
We've also compiled a free album featuring music from many of the bands on this list -- click here to download it now!
And to stay on top of everything SXSW-related, be sure to follow @SPINsxsw on Twitter, as well as our mothership Twitter handle, @SPINmagazine.
Halfway through Ruben Nielson’s explorative third LP, Multi-Love, the bipolar “Extreme Wealth and Casual Cruelty” fractures momentarily into reverberating shards, creaking like a bridge collapsing as a murky guitar yowls in the background. Coming so soon after a silky smooth, Steely Dan-referencing guitar solo courtesy of his equally musical father Chris Nielson, it’s a tonally… More »