On September 8, 2011, Fashion's Night Out was in full swing across the country as chic fashion brands hosted hot buzz bands for in-house performances.

At the LACOSTE flagship store in New York City, LACOSTE and Patron partnered to throw a New York-themed party. Guests were invited to take snapshots in the LACOSTE and Patron photobooth and enter a contest to win access to see indie darlings Foster the People perform at the Gansevoort Park Avenue Penthouse for LACOSTE's VIP After-Party.

British fashion and culture brand AllSaints hosted in-store shows throughout New York City and Boston. New York's SoHo location featured the Pierces, while guests at the Meatpacking District store rocked out to Penguin Prison. On Newbury Street in Boston, the vibe was more mellow, with Bombay Bicycle Club playing a stripped-down acoustic set.

In California, Creative Recreation presented emerging rock and soul band the Diamond Light at American Rag in downtown Los Angeles. Guests checked out the Diamond Light's debut EP Krotona and previewed Creative Recreation's Spring 2012 collection.

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