Behold Lana Del Rey's H&M Lookbook


by Julianne Escobedo Shepherd
Lana Del Rey for H&M
Lana Del Rey for H&M

The pouty pop pin-up remains very much in her comfort zone

It was a done deal that Lana Del Rey's H&M campaign would be invoke the '60s in soft-focus — why would a mass-market retailer hire someone with such a recognizable aesthetic if they were gonna go off-brand? Leave that to Paris labels or Vogue shoots. But we're feeling the late-era '60s silhouettes they went for, with Del Rey doing her greatest modern-day Megan Draper face in smart Chanel-esque tweeds with just-edgy-enough shoulderpads and body-con shapes, not to mention plush autumn pastels for Fall football games and verboten motorcycle rides. When French monks invented Angora wool in the 6th Century, they were pre-cogging Lana Del Rey in that mono-hued sherbet number. Word to the Priscilla Presley pigtail bouffant. (Thanks to Idolator for the tip-off.

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