Behold Lana Del Rey's H&M Lookbook


by Julianne Escobedo Shepherd
Lana Del Rey for H&M
Lana Del Rey for H&M

The pouty pop pin-up remains very much in her comfort zone

It was a done deal that Lana Del Rey's H&M campaign would be invoke the '60s in soft-focus — why would a mass-market retailer hire someone with such a recognizable aesthetic if they were gonna go off-brand? Leave that to Paris labels or Vogue shoots. But we're feeling the late-era '60s silhouettes they went for, with Del Rey doing her greatest modern-day Megan Draper face in smart Chanel-esque tweeds with just-edgy-enough shoulderpads and body-con shapes, not to mention plush autumn pastels for Fall football games and verboten motorcycle rides. When French monks invented Angora wool in the 6th Century, they were pre-cogging Lana Del Rey in that mono-hued sherbet number. Word to the Priscilla Presley pigtail bouffant. (Thanks to Idolator for the tip-off.

Lana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&M
00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 Valentino Khan — Make Some Noise " 03:43
  • 2 The Range — Rayman " 03:34
  • 3 Twin Peaks — Strawberry Smoothie " 02:24
  • 4 Jessie Ware — Share It All " 04:18
  • 5 Rustie — Attak (feat. Danny Brown) " 03:01
  • 6 M.I.A. — Gold " 01:48

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA