Behold Lana Del Rey's H&M Lookbook


by Julianne Escobedo Shepherd
Lana Del Rey for H&M
Lana Del Rey for H&M

The pouty pop pin-up remains very much in her comfort zone

It was a done deal that Lana Del Rey's H&M campaign would be invoke the '60s in soft-focus — why would a mass-market retailer hire someone with such a recognizable aesthetic if they were gonna go off-brand? Leave that to Paris labels or Vogue shoots. But we're feeling the late-era '60s silhouettes they went for, with Del Rey doing her greatest modern-day Megan Draper face in smart Chanel-esque tweeds with just-edgy-enough shoulderpads and body-con shapes, not to mention plush autumn pastels for Fall football games and verboten motorcycle rides. When French monks invented Angora wool in the 6th Century, they were pre-cogging Lana Del Rey in that mono-hued sherbet number. Word to the Priscilla Presley pigtail bouffant. (Thanks to Idolator for the tip-off.

Lana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&MLana Del Rey for H&M
00:00 00:00 No Song Selected More info
00:00 00:00
placeholder
Now Playing
  • 1 J Dilla — Give Em What They Want " 02:45
  • 2 Low Leaf — Set Me Free " 02:13
  • 3 Doe Paoro — Nobody " 03:05
  • 4 Chromeo with Ezra Koenig — Ezra's Interlude " 01:55
  • 5 The Julie Ruin — Brightside " 03:04
  • 6 Mirel Wagner — What Love Looks Like " 03:07
  • 7 Amen Dunes — I Can't Dig It " 04:53

SPIN is a member of SPIN Music Group, a division of BUZZMEDIA