Brandon Soderberg


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Turn Up for What: Wiz Khalifa Shrugs His Way Through ‘Blacc Hollywood’

Let’s start with the nadir of Wiz Khalifa’s maddeningly “meh” Blacc Hollywood. It’s called “Ass Drop” and it’s a sub-Drake, quasi-Ty$, twerk-pop track that po…
Brandon Soderberg / August 18, 2014

Freak Scene: 2014’s Weird World of Underground Rap

Underground hip-hop is not what it used to be, but that’s a good thing. At its peak, “the underground” was its own separate and dam…
Brandon Soderberg / July 11, 2014

RiFF RAFF’s ‘Neon Icon’ Is a 10,000 Out of 10

Neon Icon is a 10,000-out-of-10 record, but for the purposes of maintaining the order of things — something that the living breathing prank that is RiFF…
Brandon Soderberg / July 2, 2014

The Soft Pink Truth Dismantle Black Metal on ‘Why Do the Heathen Rage’

Black metal’s dead because The Soft Pink Truth just killed it. Sure, we’ll still have motherless toughs serving up coal-black riffs and “trve kvlt” nonsense,…
Brandon Soderberg / June 17, 2014

Roach Gigz Makes Stark Horror Flick for ‘Zombie’ Video

One of the more exciting byproducts of the rap world’s current DJ Mustard fever is that it shines a light on the post-hyphy Bay Area…
Brandon Soderberg / June 16, 2014

ISSUE Hosts a Tea Party in ‘Mask on the Moon’ Video

Bay Area rapper and SPIN favorite ISSUE — the tea-sipping, teetotaling, slow-rapping, absurdist hook machine (and E-40's son to boot) — throws a tea party…
Brandon Soderberg / June 16, 2014

The Outfit, TX Shoot Country Rap Into Outer Space

“Nobody wants to hear a UGK cover band.” At least that’s what 25-year-old rapper/producer Mel Kyle, one third of the Houston by way of Dalla…
Brandon Soderberg / June 10, 2014

50 Cent Growls Meekly, Often, on Deluded ‘Animal Ambition’

What the hell kind of name is Animal Ambition? Are animals really ambitious? Don’t they just kind of do what they gotta do and leave…
Brandon Soderberg / June 5, 2014

G-Funk Stalwart Kokane (and Friends) Deliver Laid-Back Wisdom on ‘Grief and His Due’

Rap nerd alert! Rap nerd alert! Here we have the return of Kokane—the smooth-talking, singing, rapping, and wisdom-imparting MC perhaps best known for his super…
Brandon Soderberg / May 29, 2014

Stream Sage Francis’ Nervy, Confessional Return on ‘Copper Gone’

When splenetic, word-nerd, and Scribble Jam hero Sage Francis floated the possibility that he would slow things down after his 2010 album Li(f)e, it wa…
Brandon Soderberg / May 27, 2014

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