With the .GIF challenging the novel as the primary story-telling device of our generation, the two mediums have decided to join forces: Hence, the .GIF-novel, a collaboration between Wild Beasts and Parisian animator and .GIF-maker Mattis Dovier. In a new project for the Jameson Works, the British experimental pop outfit has lent two unreleased tracks to a sequence of .GIF animations that visualize two stories: a human experiencing a robot’s world (“Soft Future”), and a robot exploring a human’s world (“Blood Knowledge”).
Check it out here. Only catch: The song halts if you click over to another tab. Wild Beasts will not have your multitasking.
