BandPage Experience offers "memories," for a price
Heads-up for anyone hoping to meet George Clinton, get an exclusive guitar lesson from Zakk Wylde, or watch a Stars concert from the side stage — BandPage can make your wish come true, for a price.
Billboard reports that today (March 11), BandPage launched Experiences, a new service that allows fans to buy music, concert tickets, lessons, face time, and other unique "experiences" from some of their favorite artists. For $150, users can guarantee five minutes and a photo with George Clinton. A 30-minute guitar lesson with Black Label Society founder Zakk Wylde via Skype costs $2,500. And two tickets for hat side stage view of a Stars' show will set you back $100.
“The whole point is to enable artists to create deeper connections with fans through memories, not stuff,” JSider, founder and chief executive of BandPage, told Billboard. “Albums and concerts only happen once or twice a year,” Sider added. “That’s like having a coffee shop that’s only open two days a year and sells only three types of coffee. We wanted to give bands a place where they can be open year-round and offer something outside of downloads, CDs, T-Shirts or plain vanilla concert tickets.”
As of now, more than 50 musicians are participating in BandPage Experiences, including all of the aforementioned artists, as well as WHY?, Branches, Wild Child, MNDR, Nataly Dawn of Pomplamooose, and more. According to Hypebot, even more acts will join Experiences in the coming weeks, with a full rollout expected by summer.
Current offerings range from $15 (a personalized postcard from Lay Low or a personalized mixtape from André Obin, among other items) to $12,000 (a Mark Fast Designer Dress worn by Chrysta Bell in the "Swing with Me" music video).
As per Billboard, musicians earn 85 percent of the proceeds from Experiences, and BandPage receives a 15 percent chunk. The company actually ends up pulling in a little more than 10 percent after credit card fees and other transaction costs.